Immersive experience
Engage viewers through layouts, typography, animations, and interactions.
Universal Music Group cover
Universal Music Group
Immersive web experience
Overview
Universal Music Group is one of the world's largest music companies. The project aimed to create an immersive website for Universal Music Poland that felt modern and positioned UMG as an industry leader.
Goals
Attracting music talents
The website was aimed at attracting talents and their managers.
Music family
Build a feeling of one music family, heartily welcoming and supporting.
Aligned with UMG brand
Maintain consistency with the main brand guidelines while creating a distinct personality.
Market research
Market research
Competitor analysis helped understand UMG positioning across countries and identify areas where positioning could improve.
Branding
Branding
Branding
UMG branding varies across countries, so the work searched for solutions that maintained coherence while adding a distinctive flair.
Alignment with Universal Music partners
Alignment with Universal Music partners
The Swedish, German, and Finnish UMG sites aligned best with the desired aesthetic: bold typography, minimal UI, and strong imagery.
Microinteractions
Microinteractions
Subtle animations enhanced interactivity and created a smoother, more engaging user experience.
Case study gallery
Case study gallery
Case study gallery